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He's not as brash or as flashy as some IT executives, but Keith Goodwin isn't afraid to try something new.
He has spent the bulk of this year overseeing a diverse set of new partner initiatives, all of which aim to foster profitable growth for Cisco and its solution providers.
What's unique about Goodwin's strategy is he's fully aware that partners aren't all built to find profitability down the same path. That's why San Jose, Calif.-based Cisco's new partner programs support solution providers working in areas as varied as the SMB space, managed services and hosted services.
To meet its growth opportunities head-on, Goodwin and his team this year have dipped their fingers into a number of pies, looking for new ways to help partners grow their Cisco business.
The company added the first new certification to its program in 10 years, the new Select badge, which could add 10,000 new certified partners over the next two years. Meanwhile, the new Cisco Managed Services Channel Program, launched at the end of October after a year-long pilot, was built to meet the specific needs of MSPs, and an agent program for its WebEx conferencing services is under development.
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