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When it comes to brand recognition, nothing beats having your company's name entrenched as a verb in the lexicon of language. Even Microsoft can't claim that.
Of course, the ability to "Google" something doesn't translate into a $700 stock on Wall Street. The Mountain View, Calif., company's got a lot going on right now. And if it starts to feel like it's Google's world and we just live in it, give the kudos (or the blame, depending on your point of view) to CEO Eric Schmidt.
In the past year, Schmidt spearheaded a multitude of initiatives and acquisitions, including enterprise applications, an Office suite and most recently—and perhaps ultimately most important—a mobile operating system and open-source alliance of mobile manufacturers. In the not-too-distant future, wherever you go, Google will be there with you.
For a growing number of solution providers, that means get on board or be left behind. Dave Goebel, president of Goebel Group, is in the former camp. About five years ago, Goebel Group started selling the Google Search Appliance, and as Google's business model evolved, so has his company's. About 30 percent of its revenue now is Google-related. "As the software development model changes to more Software-as-a-Service, Google's influence in the channel will increase," Goebel said.
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