We Need To Talk Less--And Do More--About IT

We at Everything Channel have been talking for quite some time now about the skillsets that need to be developed inside of solution provider organizations if they are to remain successful in the future. Our belief is based on the fact that the industry has matured to the point where customers are no longer clamoring for the fastest technology. Rather, they are now mainly concerned about other issues when purchasing high-tech solutions.

In the early days of the market, customers were willing to pay more for faster and better technology. Now they want the solutions and leverage that the legacy infrastructure offers. So, as you well know, a sales pitch today around better, faster falls on deaf ears. What you need is a well-thought-out marketing plan that positions your business well and puts the right marketing and sales tools in your team's hands to make something positive happen.

	ROBERT FALETRA
Can be reached via e-mail at rfaletra@everythingchannel.com.

If you're interested in how you can develop some marketing around the Economic Stimulus bill, you can call Tony Serino, who was tapped to lead Everything Channel's Marketing Services for Solution Providers, launched last month to help solution providers expand their businesses. Tony can walk you through some ways you can drive revenue fast. But you need to act quickly, because this particular government program ends on Dec. 31.

We are building other tools for solution providers and their sales teams, as well, that will help to quickly and fully define the scope of potential projects. In addition, we are building custom marketing programs and PR campaigns and a host of other marketing and sales services you can take advantage of through vendor market development funds to rev up your business and position it for many years of growth for the future.

Going forward, you will see much more of these types of resources from us, including lead-generation campaigns, awareness and message development, and face-to-face events that will put you in front of CIOs, who will discuss their budgets and how much they plan to spend within the next six months.

In the meantime, if you're looking to drive growth and use the marketing development funds you already have to build your business, contact Tony at (508) 416-1120, or e-mail him at aserino@everythingchannel.com for additional information on the Marketing Services for Solution Providers.

How can you expand your business?
Make something happen. E-mail Everything Channel CEO Robert Faletra at rfaletra@everythingchannel.com.

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