Electronic Arts has jumped on the Wii Fit bandwagon—or is that treadmill?—with its new EA Sports Active title, available in spring 2009.
Aimed specifically at women seeking a simple and inexpensive way to achieve a healthy lifestyle, the product is the first in a line of products aimed at this goal. Currently, EA is widely known for its blockbuster gaming titles such as the Madden football franchise.
A far cry from the Jane Fonda workout videos of yesteryear, EA Sports Active supports two "players," which lets family or friends to get fit together through a wide variety of interactive activities. The fitness regimen targets the upper and lower body as well as cardio. On-screen, realtime feedback on workout—such as calories burned—offers motivation, as does a virtual trainer. The trainer is part of the game's "30-Day Challenge," a fitness road map that also provides a new, 20-minute workout every time a player exercises.
Nintendo's own fitness product for its Wii system is not a particularly rigorous workout and offers more of an Eastern attitude (i.e., yoga). EA Sports appears to be stepping up the action by offering a more strenuous program.
"EA Sports Active costs less than a gym membership; it provides a variety of exercises unlike a one-dimensional in-home fitness contraption, and it delivers an interactive experience that you don't get from a DVD," said Peter Moore, president of EA Sports, in a statement. "This is a true fitness revolution and a space in which we intend to be leaders."
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