Toshiba America Business Solutions Tuesday unveiled a leasing program dubbed "Back in the Black."
Customers who lease an eligible Toshiba MFP through Toshiba Financial Services between Aug. 1 and Oct. 31, 2009, will be eligible to receive up to one year of free monochrome prints and copies.
"The timing of this promotion is ideal for today's budget-conscious companies that are looking to make the right investments in their business," Bill Melo, vice president of marketing and enterprise solutions, Toshiba America Business Solutions (TABS), said in a statement.
Customers that lease a new color product will get up to one year of free black pages, or the maximum number designated, whichever comes first. The eligible color models include the e-STUDIO2830c, e-STUDIO3530c, e-STUDIO4520c, e-STUDIO5520c, e-STUDIO6520c, e-STUDIO6520ct, e-STUDIO6530c and e-STUDIO6530ct.
Customers that lease a monochrome product can receive up to six months, or the maximum number designated, whichever comes first. Eligible monochrome models include the e-STUDIO305, e-STUDIO455 and the e-STUDIO555/655/755/855 series.
"This [program] allows Toshiba dealers to explore new product marketing opportunities by offering direct, tangible financial incentives that immediately and positively affect their customers' bottom line, which is a win-win for everyone," said Melo.
The promotion is available through participating Toshiba dealers and Toshiba Business Solutions outlets only.
Separately, parent company Toshiba Corp. Wednesday posted its fifth straight quarterly loss. For the first fiscal quarter ended June 30, Toshiba reported a loss of $610.4 million, blaming weakened demand for chips.
Despite the downfall, the world's No. 2 chip maker reiterated its forecast for a return to a $1.1 billion operating profit for the year to next March, Reuters reported.
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