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Microsoft Xbox Price Cuts: Are They For Real?

By Jennifer Bosavage
August 25, 2009    10:07 AM ET

More advertisements heralding the price cut of Microsoft's Xbox gaming console were reportedly leaked in advance today. The latest -- from retailer Target -- highlights a markdown for the Xbox 360 Elite by $100 and $50 for the Xbox 360 Pro models. That would mean shoppers could get the midlevel 60-GB Xbox 360 Pro for $250 and the high-end 120-GB Elite for $300. The photo of the ad is available on Engadget.

The price cut -- supposedly scheduled for the end of the month -- is not yet confirmed, and the photos of Target's advertisement are low-resolution. There are also some copy-editing errors in the flyer (inconsistent use of dollar signs indicating sale prices, for example), suggesting potential photo manipulation, so potential shoppers should be cautious.

However, rumors of the cuts have been circulating for weeks. Earlier in August, gaming site Kotaku, published a photo of a page in Midwestern store chain Mejir's catalog showing the Xbox 360 Elite offered at $299 as of the end of this month.

The price cut is highly anticipated as a competitive move against Sony, which in August lowered the price tags of its current PS3s by $100 and introduced the PS 3 Slim. Like the Xbox 360 Elite, the PS 3 Slim has 120 GB of storage and retails for $299.99. However, the Sony console also offers the ability to play Blu-ray discs.

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