Target has reached a deal to carry Amazon’s Kindle e-reader in its retail stores nationwide beginning Sunday, according to the companies.
Target, based in Minneapolis, Minn., will become the first brick-and-mortar retailer to carry the Kindle, according to Mark Schindele, senior vice president of Target.
“Our guest’s response to Kindle has been overwhelmingly positive,” Schindele said in a statement. “We are thrilled to bring guests nationwide this incredibly light, portable, easy-to-read product that allows them to get all the news and books they want.”
The Kindle retails for $259 and can hold more than 1,500 books. It was introduced in November 2007 by Amazon and lets users download and read millions of books, magazines, newspapers and other documents on a high-resolution electronic paper display.
It’s been reported that up to three million Kindles have been sold and Amazon now has competition in the space from Barnes & Noble (the Nook), Sony (Reader) and Apple [iPad]. Best Buy has each of these products, while Target has the Sony Reader.