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CRN celebrates the accomplishments of those female executives making their mark in the IT channel.
Dee Dee Acquista
Director, Channel Sales, Websense
Years At Current Position: 3
Years In Channel: 12
Acquista had sole responsibility for the U.S. VAR team and saw fantastic growth with partners. Next year she hopes for global sales responsibility and continued growth with U.S. partners.
Padma Allen
President & CFO, TechnoDyne LLC
Years At Current Position: 11
Years In Channel: 5
Allen highlights the launch of TechnoDyne University to provide thought leadership in security and IT governance. She plans to enhance the IT services offered to the U.S. government and grow revenue 20 percent.
Connie Jean Arentson
President, Heartland Technology Solutions
Years At Current Position: 1
Years In Channel: 15
HTS consolidated last year, which helped on the expense side, Arentson says, and the promotion to president was a surprise. HTS aims to grow managed services revenue and cloud offerings.
Tricia Broyles Atchison
Senior Director, Channel Marketing Americas, Symantec Corp.
Years At Current Position: 5
Years In Channel: 16
Atchison has been a strong channel advocate, leveraging feedback from partners to enhance programs and communications. In the coming year, she plans to develop more tools, incentives and training.
Wendy Bahr
Senior Vice President, Global and Transformational Partnerships, Cisco
Years At Current Position: 2.5
Years In Channel: 5
Bahr has overseen the launch of Webex Connect, Partner Connect, Partner Communities and Partner Space. She aims to drive the value proposition through architectural plays.
Heidi Ann Baker
Vice President of Sales, Bell Techlogix
Years At Current Position: 1
Years In Channel: 12
With a prior focus on Microsoft in education, Baker used Bell Techlogix's skills in data centers and networks to build a regional expertise. She aims to grow the company into a regional expert on converged systems and unified computing.
Tracy Marie Balent-Hamrac
VP, Channel Sales -- Americas, CA Technologies
Years At Current Position: 2
Years In Channel: 22
Balent-Hamrac has aligned CA sales teams and introduced lead referral programs. Her focus next year will be on enabling partners, product innovation and managed services offerings.
Beth Stanger Barach
Channel Marketing Manager, Crossbeam Systems, Inc.
Years At Current Position: 2
Years In Channel: 10
An untapped opportunity existed to engage partners in a more interactive way--and Barach executed on it. Now the company can focus on business growth and building on traction in Europe and Asia-Pacific.
Lori Barrington
Global Director Channel Program Operations, APC by Schneider Electric
Years At Current Position: 4
Years In Channel: 13
Barrington implemented an improved partner rewards program over the past year and revamped APC's partner portal. She is now focused on a global rollout of an enhanced channel program.
Cindy Bates
Vice President of US Partner Strategy, Marketing and Programs Group, Microsoft
Years At Current Position: 2
Years In Channel: 15
Bates connected with thousands of partners through her speaking engagements, soliciting feedback and sharing strategies. She will lead the activation of the partner ecosystem as cloud takes off.
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