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To stand out, MSPs must find innovative means to ensure their future success. Take Everon IT, a Boston-based MSP that first offered flat-fee pricing on its Web site eight years ago, according to Mike Cooch, president, founder and CEO. “We were called crazy for it. Now a ton of people have taken that idea and run with it,” he said.
Today, Everon IT offers a 100 percent remote model and a full-services model. In addition to general IT managed services such as help desk, server management, security management and network management, Everon IT offers strategic business guidance and planning, and more. “An area we’re on the front end on is pushing to offer Web services for clients. We do Web design, marketing campaigns and development, and search engine optimization,” Cooch said.
In other words, Everon IT has moved beyond managing a typical IT environment to capture the core of a customer’s business. “Right now our industry is focused on IT, how to keep servers up and running and how to keep firewalls running correctly,” Cooch said. “But SMBs would like to work with one vendor to do multiple things. Our service technology background allows us to broaden the scope of offerings to clients. I think you’ll see [more] solution providers with less IT focus and becoming more small-business experts. That will be a big thing.”
Everon IT also differentiates itself through a completely remote model, which allows it to serve clients across the country. “If we need any on-site work done, we outsource to partners on a local basis. That’s worked really well,” Cooch said.
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