Crotty Brings Services Expertise To NetEnrich

Former Ingram Micro executive Justin Crotty started his job this week as senior vice president and general manager at NetEnrich with the goal of spreading his managed services gospel to even more solution providers.

NetEnrich, based in San Jose, Calif., manages IT infrastructures on behalf of MSPs taking care of services such as managing inbound alerts and responses.

“They’re extremely good and the intellectual property is delivering those IT services. There’s a lot of ancillary services that grow out of that but the core of service is remote infrastructure management, server infrastructure management, network infrastructure management,” Crotty said.

NetEnrich works with managed services platform vendors like Kaseya and LPI Level Platforms to deliver those managed services to customers, Crotty said.

“NetEnrich is a full IT-as-a-service suite. If you buy LPI, you still have a problem because you have to staff people to take inbound alerts, build processes and pay people to monitor customers. You can’t do that for a reasonable cost,” Crotty said. “We can come in, leverage the software tools you have in place, do the delivery of that service and automate a lot of those functions.

“We take low-end tech work like patching servers, fixing servers, the care and feeding of servers and desktops and network devices. We can do it at a far less significant price point and allow you to make huge margins on those capabilities. You can focus your high-priced talent to be that fractional CIO individual.”

At NetEnrich, Crotty’s list of responsibilities is long: sales, marketing, and product development, as well as growing NetEnrich’s partnerships with VARs and MSPs. In addition, Crotty oversees NetEnrich’s strategic alliances with distributors such as Ingram Micro and Arrow Enterprise Computing Solutions (ECS), as well as managed services vendors such as N-able.

Leveraging a company like NetEnrich allows an MSP or VAR to focus high-priced engineering talent on more productive and revenue-generating work, said Crotty.

“You want that talent to help [customers] understand what to implement and how to run their business better instead of running around under desks or in closets fixing servers,” he said. “Entangle yourself with customers, elevate the value you bring to them, be more of a fractional CIO to them.”

NetEnrich currently has “several hundred” MSP partners, many of whom joined through the company’s relationship with Ingram Micro’s Seismic program, which Crotty used to run.

“In all my years at Ingram, I felt these guys were in the right place at the right time. They’re well positioned to help VARs grow their MSP business. They’re a good extension of the channel,” he said. “We think all of the VARs that are pushing managed services offerings are a target market for us. Any of these organizations are struggling with scaling their services, effectively delivering services at a good SLA. Through our Seismic relationship with Ingram, the service was proving to be scalable and effective.”

NetEnrich also has a partnership with Arrow Electronics, through its Arrow Fusion cloud services program launched in June.

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