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Along with the debut of its new specializations-focused partner program, Symantec rolled out a slew of enablement tools and incentives to help partners demonstrate products, access information and cash in rewards points for prizes.
Executives said that the enablement initiatives, launched Wednesday at Symantec's PartnerEngage conference held in Las Vegas, also complement Symantec's new specializations-focused channel program, driven by the need to further establish additional partner loyalty.
"The more enabled our partners are through accreditation and certification, we see that the more satisfied and loyal they are to us," said Toni Adams, Symantec vice president of global channel and alliances marketing. "Enablement is also a key component of the specialization initiative, which in turn, differentiates our partners and helps them maximize opportunity."
The enablement tools will be delivered via Symantec University, the company's primary conduit for educating and disseminating information, which includes technical training, knowledge and intelligence and communications components.
Executives said that the new tools found on Symantec University were designed to help partners throughout the entirety of the sales cycle, from presales to postsales support. The tools would also allow partners to become accredited in their chosen specialization, with sales, presales and technical training, as well as proctored tests.