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AMD, Lenovo Say Underequipped SMBs Present Resellers With Opportunity

By Zewde Yeraswork
December 03, 2010    7:42 PM ET

Page 3 of 3

The survey did not ask respondents why they chose to obtain or not obtain certain technologies, or probe beyond asking which technologies were available to them.

However, McBain said he has a lot of conversations with partners at industry conferences and that they appreciate the focus of behavioral research, as opposed to what McBain called "census data."

"At these conferences, it seems like there's a 150 things that are 'important' in IT that they should be focusing on," he said, "but they want to know what are the three or four things that are going to allow them to expand their business."

The next step is to see what impact the study itself has in the reseller community.

"We're looking forward to getting partner feedback from the survey over the week or the next couple of weeks," McBain said.



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