IBM Outlines Channel Plans For Netezza Acquisition


IBM is moving to capitalize on its $1.7 billion Netezza acquisition by recruiting IBM business intelligence and data management channel partners to resell Netezza's data warehouse appliances.

IBM held a Web conference Thursday to outline its Netezza plans to hundreds of channel partners who work with IBM's InfoSphere data integration and data warehouse software, Cognos business intelligence tools, and DB2 and Informix database software.

"We want to create a go-to-market channel for Netezza with our IBM partners," said Rob Thomas, IBM vice president of business development for Information Management.

Netezza, based in Marlborough, Mass., develops data warehouse appliances based on IBM's System x platform, including its flagship TwinFin system for large companies and the Skimmer appliance targeted toward SMBs. IBM completed the Netezza acquisition in November.

IBM is positioning Netezza as a new element of its data warehouse product lineup, which now includes the InfoSphere software and its Smart Analytics turnkey systems that bundle IBM hardware, software and storage into data warehouse packages. Netezza will serve as a more plug-and-play appliance alternative to the Smart Analytics offerings.

 

Next: IBM Builds Up Netezza's Partner Resources