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AdvizeX Technologies: Customers For Life
AdvizeX Technologies, Independence, Ohio, has used its technical superiority to add 200 new customers a year to its client roster for the past several years.
Customers flock to AdvizeX because they value the company’s best-of-breed, vendor-agnostic solutions methodology. “We make sure that we understand the business requirements and then figure out what is the right solution for the customer,” said John Brier, vice president of technology solutions at AdvizeX. “We listen to the customer and then come up with the solution that maximizes business value.”
That best-of-breed technology offering runs the gamut with top-tier certifications from the likes of SAP, VMware, HP, EMC, Cisco, Microsoft, Mimosa and 10-plus years of experience with Oracle databases.
AdvizeX’s technology muscle helped one top consumer packaged goods company integrate an Oracle-SAP environment that had flummoxed the company’s internal IT staff. The solution provider implemented a cutting-edge virtual desktop environment that won raves from the customer.
AdvizeX, which walked away with VMware’s Infrastructure Virtualization Competency Partner of the Year in the U.S. this year, has invested millions of dollars in its solution methodology. In fact, the company has created its own patent-pending AdvizeX tool to help capture best practices of its elite staff, which holds some 750 vendor certifications across 140 engineering and sales employees.
Once customers come to rely on AdvizeX as trusted technology advisers, they become what the company calls “Customers For Life.” Its customer retention rate is close to 100 percent. AdvizeX President and CEO Fred Traversi presses that “Customer For Life” advantage hard and personally calls on any customer that decides to look elsewhere for technology solutions.
“Fred is maniacal about it,” said Brier. “We lost only four customers last year. Usually it’s a pricing issue because of the economy. And even then we maintain the relationship and more often than not get that customer back.”
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