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In a press conference, C.J. Bruno, vice president of Intel's Sales and Marketing Group and general manager of Intel Americas, told reporters at ISS that Intel aims to transcend the disruption which the emergence of mobile devices and new platforms has created in the PC industry as a whole.
"We've merged our compute efforts with our embedded efforts as migration occurs and the line between them blurs, and it's been very well-received so far," Bruno said. "This takes the confusion out. It's a clearer, crisper, and easier to understand program."
Asked about the specific metrics of the program, Bruno said regardless of whether they're traditional system builders or technology consultants, partners can achieve Gold level. Partners who have a history with Intel will have at their disposal an enhanced set of benefits, including training in thirty different cities, with various Intel server and client components brought to them.
The purpose, Bruno said, is to promote the growth of their businesses and Intel's channel sales overall. "We expect folks to aspire to going from registered member to gold and from gold to platinum," Bruno said. "We're giving them better line-of-sight so they'll know how to get there."
Bruno said partners will be moved over to their new levels right away and will get the opportunity to land where they want over the next few years provided that they meet their targets.
Tom Kilroy, senior vice president and general manager of Intel's Sales and Marketing Group, said Intel believes PC technology is becoming more personal and content creation and consumption is driving demand. Kilroy PC-like embedded devices have proliferated and that users now require a seamless, always-connected experience. As a result, Kilroy said Intel has become a platform company.
"Consumers want a familiar, consistent experience where devices work together securely," Kilroy said. "In the past we've segmented this; our goal now is to make it pervasive."
Kilroy said Intel will rely heavily on solution providers to drive innovation and reach end-users directly, bringing Intel technology to market quickly. "We need you," Kilroy said to an audience of Intel reseller partners. "We're not confused about the importance of solutions."