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Over the past two years, since the advent of unlimited text messaging from companies such as Verizon and AT&T, the explosion in usage of SMS for everything from casual to urgent communications has been historic.
That makes it all the more mind-boggling that technology providers have not been more forthcoming with SMS-based solutions -- either to provide security for enterprises or to extend the reach of enterprise communication. But we’ve seen evidence that this is an area where solution providers can drive immense value in the right circumstances, and drive their influence deeper into the enterprise as a result.
One example: Netsize, a unit of Gemalto, provides Netsize SMS as an add-on app for Salesforce. com’s cloud-based CRM application. Installation is as close to instant as you can get (involving a simple sign-up and a couple of installation clicks from the Salesforce.com AppExchange). Configuration takes a few moments. Netsize SMS provides from-the-console text messaging of open case numbers to Salesforce.com users -- a particularly useful application that allows for a great extension of a cloud-based app to all manner of smartphones (and even some semi-smart phones).
With a market that’s almost too large to count (more than a trillion text messages are sent every year in just the U.S.), this is not a segment of IT that is going away any time soon -- count on just the opposite.