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A Year In The Life: DiFranco Brings New Simplicity To HP

By Kevin McLaughlin Steven Burke
March 21, 2011    2:30 PM ET

Page 4 of 4

At the Americas Partner Conference, HP is conducting a daylong workshop for partners that will include a separate address by new HP CEO and President Leo Apotheker around the HP WebOS tablet opportunity.

As DiFranco celebrates his one-year anniversary as HP's channel chief, he can look back on a year in which he has racked up a healthy amount of frequent flier miles visiting with partners large and small. DiFranco can also cite a large and growing pool of lessons learned during the course of a year spent trying to streamline and simplify HP’s channel offerings.

“One of the most fascinating parts about the job I didn’t expect was that the interactions and relationships with partners in this role differs from other channel jobs I had. And it’s not just because HP is big,” DiFranco said. “We have so many partners that have built their franchise around HP, and who’ve worked with one or all of the business units over the years to create large position in their market.”

There’s no doubt that DiFranco has had a couple of curveballs thrown his way, but he’s satisfied with the progress he’s made thus far and the direction in which the HP channel is headed. “We’ve done significant work, some sexy, some not, but it’s all designed to make sure channel operates as it should. I just want to thank the channel for the help they’ve given me in this role,” DiFranco said.



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