D&H Distributing has launched a suite of new marketing services designed to help solution providers publicize their own offerings.
The new Partner Services program includes access to vendor logos, product images, collateral material, resource libraries, tutorials, training videos and more, according to the Harrisburg, Pa.-based distributor. The material is free to D&H solution providers. D&H has developed a series of templates to address hot technologies and markets, all of which can be customized to include a VAR's corporate branding, according to the company.
The first templates are titled: Every Small Business Needs a Server, The Essentials for Today's SMB Office, and The Benefits of a Mobile Workforce. The templates will change periodically, according to D&H.
The marketing services were developed after customer feedback identified marketing as an area where VARs requested more support, according to D&H. Many D&H customers are small shops with no dedicated marketing staff, the distributor added.
"We understand that not every reseller can mount an impactful marketing campaign with ease. It requires a particular skill set and specific assets. Yet SMB business owners are out there, hungry to learn things like how to enhance office productivity, or how to best transition to a mobile workplace," said Mary Campbell, vice president of marketing at D&H, in a statement. "If a reseller can reach that audience, it's a real opportunity. They'll be able to accomplish things like entering new niches or expanding their geographies."
