IBM Partners See Opportunities In New IBM PureSystems


IBM says more than 500 IBM channel partners are already on board with its new PureSystems converged infrastructure servers, with partners seeing opportunities to work with a product line that requires less configuration and management, yet offers a better way to develop value-added solutions.

"They've really managed to take it far beyond what other vendors are offering," said Phil Turner, business development director at Datatrend Technologies, a Minnetonka, Minn.-based solution provider, speaking about the PureSystems IBM launched today. The software and "patterns of expertise" capability IBM is building into the new products, he said, "take the intelligence of the systems to a whole new level."

The IBM PureSystems combine the company's server, storage, networking and management technologies into a single, integrated platform. IBM is touting PureSystems as an industry game-changer because of the product's ability to reduce IT complexity and costs.

[Related: Data Center Decision: Converged Infrastructure Vs. Best-of-Breed]

"I think this is really going to leapfrog the technology that's available in the marketplace today," said Mark Hennessy, IBM general manager, global business partners and mid-market, in an interview prior to the PureSystems launch. "It's going to fundamentally change some of the economics of computing."

While some PureSystems will be sold directly, Hennessy said IBM expects the channel will be "by far the largest" sales route for the new systems. He said distributors, VARs, ISVs and managed service providers all stand to benefit in some way from PureSystems' capabilities.

"All categories of partners are going to benefit because we're generating new market opportunities," he said.

NEXT: IBM Ramps Up PureSystems Training