Oracle Opens Up Some Big Customer Accounts To The Channel


In related news, Tech Data is expanding its relationship with Oracle to add the vendor's hardware and storage systems and application software to the Oracle products it distributes. Until now Tech Data has only carried Oracle's technology software -- its database and middleware products -- and the database appliance Oracle debuted last year.

Tech Data's new product lineup will include Oracle's "engineered systems," including the Exadata and Exalogics turnkey systems that are the core of Oracle's hardware strategy.

Tech Data currently works with about 100 Oracle partners. The distributor will work with those partners to expand the range of Oracle products they sell, said Stacy Nethercoat, Tech Data vice president of software product marketing. But, the distributor also will be adding to its roster of solution providers to work with the expanded Oracle line. "Recruiting new partners is certainly a cornerstone of our strategy," Nethercoat said.

Tech Data is also adding more dedicated Oracle support resources for solution providers. Nethercoat said Tech Data should be able to quickly ramp up its expanded Oracle business because it can leverage the expertise of its Azlan operations in Europe, which has been authorized to carry Oracle's full product line for two years.

PUBLISHED JUNE 26, 2012