Page 2 of 2
Microsoft's Turner often uses his WPC keynotes to give partners advice on how to go after Microsoft competitors. This year rival VMware was most in his sights, and he drew cheers when he said that for the first time Microsoft's Hyper-V virtualization is gaining market share against VMware.
And, he urged the Microsoft partners who also work with VMware to switch to Microsoft's virtualization products. "You're late, but we still love ya," he said.
Sounding the same theme voiced by CEO Steve Ballmer and other executives all week, Turner said Microsoft is entering a "new era" this year that includes refreshes of many of its mainstream products, including Windows 8 and Windows Server 2012, and rapid growth in next-generation products such as the cloud-based Office 365 and the recently introduced Surface tablet.
"It's the single largest release cycle in our history," he said of the company's rapidly changing product lineup.
Other competitors he exhorted partners to compete hard against included IBM -- Microsoft will replace 5 million Lotus seats this year, he said -- Google and Apple. On the latter, Turner, referring to comments from the late Steve Jobs and other Apple executives predicting the coming end of the PC era, said: "Apple has it wrong."