2012 Emerging Vendors: The List


It takes a certain chutzpah to start up a business these days. Many would say the cards are stacked against entrepreneurs. As established businesses are getting pounded in the flat economy, it's hard to see how any vendor could emerge successfully.

But they do.

Following is CRN's list of Emerging Vendors for 2012, and, at 160 companies, it's a substantial accounting. With unemployment hovering at 8.2 percent, job cuts continuing and businesses on hiring "hiatus," it seems more than a bit ironic. It may just be that the economy's dire straits is prompting the entrepreneurial "giddy-up." When times get tough, pink slips follow--but those with drive, imagination and an understanding of their marketplace, begin again.

CRN's Emerging Vendors know the value of good channel partnerships as well. Partnering with the right VAR can open up doors in a way that no amount of marketing could. A solution provider catering to the health care segment, for example, can place vendor products in myriad applications. That's why solid channel commitment is one of the few requirements for the listing.

This list includes vendors from different technology segments. Each must have been established or have undergone a major transformation in 2006 or later, and have a strategy to leverage the channel to go to market. They are unique because each offers its own perspective to technology.

What's important to these emerging vendors' prospective customers--and how to engineer such solutions--differs from vendor to vendor. Some of these youngsters are already making a mark in the technology arena.

Partly responsible for their success is the realization by large companies that the technologies offered by such emerging vendors are not simply "new," but, rather, effective in meeting business objectives. Cloud computing solutions offer cost efficiency, and mobile business apps can help expand a customer base, for example. It's a lesson that some large, struggling companies are slowly recognizing--emerging vendors can help big businesses get even bigger.

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3CXLondon, U.K.Sector: VoIPProvides an open standard unified communications platform for Windows that works with standard SIP phones and replaces a proprietary PBX.
3X SystemsColumbus, OHSector: StorageBuilds private cloud back-up solutions and disaster recovery appliances.
AccelOpsSanta Clara, CASector: CloudAutomatically associates IP addresses to machine names, addresses, switch VLAN IDs, logged-on user names and directory objects.
AcolystWashington, DCSector: ServicesOffers a custom design data process management application.
ActianRedwood City, CASector: SoftwareDelivers a cloud development platform for building lightweight consumer-style apps that automate business actions triggered by realtime changes in data.
ActifioWaltham, MASector: StorageActifio VDP offers Virtual Data Management for data protection, disaster recovery, business continuity, test and development, compliance and analytics.
Aerohive NetworksSunnyvale, CASector: NetworkingThe enterprise network architecture supports identity-based wireless or wired access and enables delivery of mission-critical applications to any user.
Akiban TechnologiesBoston, MASector: VirtualizationProvides cloud-scale database virtualization solutions, including include Akiban Orthogonal Architecture, for the open-source community.
AlertEnterpriseFremont, CASector: SecurityIntegrates physical access control systems and logical systems to deliver realtime global control, security and enforcement of governing policies, practices and regulations.
Alpine Data LabsSan Mateo, CASector: SoftwareHelps customers uncover the predictive analytic power of data.
AnyPresenceSterling, VASector: MobilityAn enterprise-class, cloud-based mobile platform that reduces the cost and complexity of multidevice application development, deployment and maintenance.
AppceleratorMountain View, CASector: SoftwareAppcelerator Titanium, is a mobile cloud platform that enables fully native, cross-platform mobile app and HTML5 web development, from a single codebase.
AppNetaBoston, MASector: NetworkingSells remote performance- management solutions for IT administrators and IT services providers.
AppthoritySan Francisco, CASector: SecurityHelps the enterprise identify and manage the risks hidden in mobile apps.
AryakaMilpitas, CASector: NetworkingOffers a cloud-based WAN optimization and application acceleration platform, delivered as a service.
Auraya SystemsNashua, NHSector: SecurityDeveloper of the ArmorVox Speaker Identity System,a voice-driven security solution for voice biometrics systems integrators.
Avenda SystemsSanta Clara, CASector: SecurityOffers a multifunction platform for network access control and security.
AxcientMountain View, CASector: CloudOffers MSPs a data-backup, disaster-recovery and business continuity platform for SMB customers.
BetterCloudNashua, NHSector: SecurityDeploys enterprise-class management and security tools specifically built to integrate with Google Apps domains.
Big Switch NetworksPalo Alto, CASector: NetworkingImplements virtualization solutions for enterprise networks.
BizroofSan Francisco, CASector: SoftwareBuilds simple-to-use web-based applications for small and midsize businesses.
BlazeMeterTel Aviv, IsraelSector: CloudA JMeter-compatible, self-service load-testing cloud.
Blue Jeans NetworkMountain View, CASector: NetworkingIts cloud-based conferencing service enables people to connect anywhere from virtually any device.
BoundarySan Francisco, CASector: CloudProvides a realtime, SaaS-based solution for high-volume, high-resolution monitoring of cloud environments.
BridgeStorPoway, CASector: StorageAdvanced data reduction primary and backup storage appliances for Microsoft Windows applications.
Centrix SoftwareFramingham, MASector: SoftwareProducts bridge the gap between existing static IT asset-management tools and wider application-delivery platforms.
CharTecBakersfield, CASector: ServicesSpecializes in accelerated MSP training and giving solution providers the tools to make their MS offerings unique.
CipherCloudSan Jose, CASector: Cloud StorageProtects enterprise data inside and outside the cloud with full visibility and control.
CirconusColumbia, MDSector: SaaSProvides a SaaS solution for collecting, trending and alerting on key metrics for online businesses.
ClearCenterOrem, UTSector: Server, Network & Gateway Hardware and SoftwareClearCenter provides a ClearOS-based network, gateway, and server Hybrid IT platform for service providers. ClearCenter offers both software and hardware appliance products.
ClearSlideSan Francisco, CASector: SoftwareA fully web-based sales communications platform designed for the communication needs of sales teams.
CloudAllyLondon, U.K.Sector: StorageProvides automated daily backups of leading online services.
CloudBeesWoburn, MASector: PaaSDEV@cloud features the first Hudson cloud service; it will continue to be built out into a complete development, build, test, staging and production environment for any cloud infrastructure.
ClouderaPalo Alto, CASector: CloudOffers Apache Hadoop-based software and services.
CompleteXRMSalt Lake City, UTSector: SoftwareProvides enterprise 2.0 CRM solutions for SMBs, built on its CxRM (Complete Dynamic Relationship Management) Foundation.
ConfigeroDuluth, GASector: CloudProfessional services organization focused on cloud computing, SaaS and business transformation solutions.
CovertixEven Yehuda, IsraelSector: SecuritySmartCipher, is a file-level information rights management app that monitors and secures confidential documents and sensitive data by traveling with the file inside and outside the organization.
CTERA NetworksPalo Alto, CASector: StorageCTERA's Cloud Attached Storage solution combines on-premises appliances with cloud services to provide an integrated, all-in-one solution for shared storage, data protection and collaboration.
CustoraBrooklyn, NYSector: CloudSaaS solution advises online retailers which customers are most valuable and suggests how to keep them.

DatameerSan Mateo, CASector: SoftwareOffers data analytics solutions built on Apache Hadoop designed to help business users access, analyze and use large amounts of data.
DelphixMenlo Park, CASector: VirtualizationDelphix virtualizes databases. Delphix software replaces physical copies with virtual databases, which operate in one-tenth the space, but maintain full functionality and performance.
DeskCenter USALong Beach, NYSector: SoftwareDeskCenter combines 20 modules or apps into one comprehensive management platform that administers all physical and virtual desktops, servers and applications in a network.
DeskeraSunnyvale, CASector: SoftwareAn on-demand, integrated business management software suite for midmarket enterprises.
DesktoneLexington, MASector: VirtualizationIts Virtual-D Platform integrates all required technologies into a single, automated, self-service platform.
Digital ReefBoxborough, MASector: SoftwareHelps law firm clients lower costs by providing a scalable and open platform for eDiscovery services and digital information governance applications.
dotCloudSan Francisco, CASector: Cloud ComputingA PaaS solution that lets developers build, deploy and scale applications in the cloud using different language and database stacks without added hardware or software.
eGestalt TechnologiesSanta Clara, CASector: OtherSecureGRC is a patent-pending, multiple award-winning, cloud-based SaaS solution that provides PCI, HIPAA/HITECH-based security and compliance management for SMBs.
EmboticsOttawa, ONSector: VirtualizationV-Commander 4.0 accelerates virtualization and private cloud initiatives within midsize and large data centers.
EmbraneSanta Clara, CASector: Cloud ComputingDevelops software solution for delivery and management of network services in data centers.
EntandoFort Wayne, INSector: SoftwareEntando is reinventing the enterprise portal space by providing a lower-cost, higher-quality enterprise portal.
Evolve IPWayne, PASector: CloudEvolve IP offers a comprehensive suite of cloud-based applications, infrastructure (connectivity, backup and recovery, etc.) and security (firewall, email and web defense, etc.).
ExopriseWaltham, MASector: Cloud ComputingExoprise helps companies assess, choose and migrate to cloud platforms through analysis of its existing environment.
EXTENSIONFort Wayne, INSector: SoftwareProducts leverage an open-source philosophy and build on a strong community of contributors.
eZuceAndover, MASector: SoftwareOpen enterprise unified communications software.
FastTrack Software AsPKlarup, DenmarkSector: SoftwareFastTrack Scripting Host is a network administrator's software solution to administration headaches via fast, easy and powerful scripts.
FieldSolutionsMinnetonka, MNSector: ServicesProvider of independent field service technicians to the electronics industry.
FireHostDallas, TXSector: Cloud ComputingA secure, cloud hosting company with an architecture built for security, scalability and performance.
FluxxSan Francisco, CASector: SoftwareFluxx is a cloud-based platform that unifies business data into one interface in realtime.
GloStreamMinneapolis, MNSector: SoftwareAims to provide health-care facilities certified electronic medical record and practice management solutions.
GreenBytesAshaway, RISector: SoftwareOffers high-performance, energy-efficient inline data deduplication storage solutions based on Solid State Disk technology.
GridIron SystemsSunnyvale, CASector: StorageTurboCharger is a SAN accelerator appliance that speeds up application performance without changes to existing servers, storage or applications.
HadaptCambridge, MASector: SoftwareAn adaptive analytical platform for performing complex analytics on structured and unstructured data, in one cloud-optimized system.
HEROwareSan Clemente, CASector: VirtualizationOffers a backup and disaster-recovery solution.
HortonworksSunnyvale, CASector: SoftwareAccelerates the development and adoption of Apache Hadoop.
HotlinkSanta Clara, CASector: OtherA heterogeneous data center system management platform for virtual, cloud and physical computing infrastructure.
HStreamingChicago, ILSector: SoftwareProvides a scalable, realtime continuous data analytics platform powered by Hadoop.
HyTrustMountain View, CASector: VirtualizationOffers IT managers and administrators of virtual infrastructure a centralized, single point of control for hypervisor configuration, compliance and access management.
IceWEB StorageSterling, VASector: StorageMakes high-performance, affordable unified data storage appliances with enterprise storage management capabilities.
Igloo SoftwareWaterloo, ONSector: SoftwareDevelops social software that builds online communities for business.
ImpermiumPalo Alto, CASector: SecurityA social-web security company that provides a subscription-based service to protect companies against abuse.
independenceITAllentown, PASector: CloudHelps organizations transition away from traditional IT and realize cost savings and operational advantages of the cloud.
InforNew York, NYSector: SoftwareOffers a full range of enterprise business software, including CRM, enterprise asset management and ERP.
IOPhoenix, AZSector: Data Center ServicesCreates back-office solution for data entry, data capture, online data entry, document imaging, lettershop, direct mail, call center, document preparation and database management.
Iron StratusAustin, TXSector: SaaSOffers enterprise-class management and governance platform for cloud applications, allowing customers to centrally manage on-demand apps, users and data.
iSpecimenNewton, MASector: Healthcare SoftwareBuilds technology that links electronic medical records and clinical laboratory specimens at partner hospitals.
ITADSecurityDover, DESector: SecurityFocuses on mitigating the risk of an organizational data breach with the Watchdog application.
KaminarioNewton, MASector: StorageKaminario's K2 flash and DRAM SSD storage solutions deliver extreme performance for accelerating critical business applications.
KarmasphereCupertino, CASector: SoftwareDelivers a big data solution that is deep, unconstrained and accessible for data-driven companies seeking new sources of business opportunity.
KernSafe TechnologiesBeijing, ChinaSector: StorageStorage virtualization and data security solutions expand from desktops, to data centers to mobile devices.
KleerMailBoston, MASector: SoftwareKleerMail helps companies use direct mail more effectively and achieve higher ROI on their programs.

KnowledgeTreeRaleigh, NCSector: Document ManagementKnowledgeTree's solutions drive productivity by working smarter with business documents.
KrawlerPune, IndiaSector: SoftwareBusiness Intelligence software for CRM, SCM, HR, project management, financial management and retail management.
LeapfactorMiami, FLSector: SoftwareBuilds mobile enterprise apps that are robust and secure, yet as easy to use as consumer apps.
LincWareRochester, NYSector: SoftwareLincWare's LincDoc family of eForm creation and document automation tools empowers businesses and municipal organizations to better serve their customers and constituents, and reduce costs.
LineRate SystemsLouisville, COSector: NetworkingHelps data centers dynamically scale from gigabits to terabits per second of application layer performance using only low-cost, off-the-shelf commodity x86 servers.
LockPathOverland Park, KSSector: SecurityWrites software that helps companies of all sizes address the complex issues of regulatory compliance and risk management.
Lucid ImaginationRedwood City, CASector: OtherSells open-source enterprise search application built with Apache Solr and Apache Lucene with web site search strategies.
MapR TechnologiesSan Jose, CASector: SoftwareMapR Distribution brings dependability, speed and ease-of-use to Hadoop, providing data protection and business continuity.
MarketoDublin, IrelandSector: SoftwareSells a revenue performance management solution.
MeLLmoSan Diego, CASector: SoftwareA mobile app that integrates with companies' existing business intelligence and CRM systems to create analytics designed for iPhones and iPads.
MerakiSan Francisco, CASector: NetworkingProvides wireless networks controlled in the cloud.
MillenniataProvo, UTSector: StorageThe M-DISC and M-WRITER Drive technology are permanent optical data storage devices.
MixpanelSan Francisco, CASector: Web AnalyticsOffers an analytics service that helps improve web and mobile applications by tracking how users interact with them.
Mortar DataNew York, NYSector: SoftwareMakes custom big data work easy by leveraging existing skills and tools.
NewvemTel Aviv, IsraelSector: Cloud ComputingEnhances cloud usage effectiveness through data analytics.
NexGen StorageLouisville, COSector: StorageDelivers SAN solutions with configurable, deterministic performance and Quality of Service for virtual server environments.
NextivitySan Diego, CASector: TelecommunicationsCreator of the Cel-Fi Indoor Coverage solution.
NiciraPalo Alto, CASector: NetworkingDelivers software that virtualizes the network and enables elastic, scale-out data centers.
Nimble StorageSan Jose, CASector: StorageS-Series iSCSI arrays combine flash memory with low-cost, high-capacity drives for primary storage and separate disk-based backup solutions.
NimbulaMountain View, CASector: SoftwareProvidesInfrastructure-as-a-Service software.
Nine TechnologyMiddleboro, MASector: SoftwarePowered By Nine is a leading online backup and recovery solution set for MSP, VAR, and data center manager partners.
NopSecBrooklyn, NYSector: SecurityHelps organizations assess IT security risks and deploys security solutions based on commercially viable open-architecture/open-source solutions.
NutanixSan Jose, CASector: VirtualizationOffers a simple compute and storage infrastructure for implementing enterprise-class virtualization without complex and expensive network storage (SAN or NAS).
Omek InteractiveBet Shemesh, IsraelSector: SoftwareProvides tools and technology that enable manufacturers and software developers to add gesture-based interfaces to their products.
OnAppLondon, U.K.Sector: Cloud ManagementDevelops cloud software for hosting providers.
OS33Brooklyn, NYSector: SoftwareProvides IT-as-a-Service delivery platform for MSPs.
Pano LogicRedwood City, CASector: VirtualizationA complete end-to-end solution built for desktop virtualization and management.
PardotAtlanta, GASector: SoftwareBuilds on-demand marketing automation solutions for business-to-business sales and marketing organizations.
PerfeITo Software SolutionsTamil Nadu, IndiaSector: SoftwarePerfeITo's services include software application development, software product development, along with application management and technology integration solutions.
Pica8San Jose, CASector: NetworkingDevelops high-performance and low-cost network switches.
Pindrop SecurityAtlanta, GASector: SecurityOffers a caller-ID product that helps detect, report and mitigate phone fraud.
Piston Cloud ComputingSan Francisco, CASector: Cloud ComputingAllows businesses to easily manage IT infrastructure as a single, flexible and dynamic cloud operating environment.
PorticorTel Aviv, IsraelSector: SecurityPorticor Virtual Private Data provides Cloud security and cloud privacy within public clouds.
Private Cloud LeasingBellingham, WASector: CloudSells self-contained data centers, preconfigured in a complete, standardized end-to-end, private-cloud-capable configuration.
Pure StorageMountain View, CASector: StorageProducts accelerate random I/O-intensive applications such as server virtualization, desktop virtualization, database and cloud computing.
QASymphonyDublin, CASector: SoftwareTests for and tracks bugs in the software development process.
QuorumLabsFremont, CASector: SoftwareOffers a business continuity appliance.
RelayWareRedwood City, CASector: SaaSDevelops and deploys a SaaS-based Partner Relationship Management software solution.
Revolution AnalyticsPalo Alto, CASector: SoftwareRevolution Analytics' solution provides the power of predictive analytics to customers of any budget.
RJMetricsPhiladelphia, PASector: SoftwareDevelops business intelligence software delivered as a service over the Internet.

ROBOBAKAtlanta, GASector: SoftwareOffers a cloud-based backup solution.
Saguna NetworksNesher, IsraelSector: MobilityOptimizes radio access networks and doubles capacity via a content and application acceleration solution.
SalesFusionAtlanta, GASector: OtherMarketing automation platform used by B2B marketers to help integrate marketing technology and process with CRM solutions.
Scale ComputingIndianapolis, INSector: StorageScale's Intelligent Clustered Operating System (ICOS) is a multi-protocol, unified, scalable technology that brings enterprise-class file- and block-level services to the SME.
ScaleArcSanta Clara, CASector: SoftwareScaleArc iDB software abstracts database servers from application servers to provide instant horizontal scaling and connection management, and enables realtime visibility.
ScaleXtremeSan Mateo, CASector: SecurityProvides cloud systems management from the cloud.
SecondLook SolutionsEast Rockaway, NYSector: Cloud-Based Document ManagementA cloud-based application for document management, with many different ways of organizing, managing and collaborating.
Silver Tail SystemsPalo Alto, CASector: SecurityUses realtime web-session intelligence and behavioral analysis to defend against cybercrime.
SkyDoxLondon, U.K.Sector: Cloud ComputingProvides cloud-enabled file sharing and collaboration features, co-authoring, commenting, version control, audit trails for documents and files.
SlimWare UtilitiesOcean Springs, MSSector: SoftwareSlimComputer, SlimCleaner and SlimDrivers use the cloud and crowd-sourcing to improve a consumer's computer hardware and software configurations.
SmartDeploySeattle, WASector: SoftwareProvides IT systems management solutions that reduce the time, cost and complexity of managing Windows clients and servers.
SokratiPune, INiaSector: SoftwareOffers digital marketing software that is an online platform for efficient management of search, social media and display advertising campaigns.
Starboard StorageBroomfield, COSector: StorageStarboard's AC72 Storage System helps manage mixed storage workloads.
StorSimpleSanta Clara, CASector: CloudDelivers an enterprise cloud storage appliance that enables customers to seamlessly and transparently integrate cloud storage services.
SurDocMenlo Park, CASector: Cloud StorageAllows backup, editing and sharing of documents anywhere, anytime with only a browser.
SuVoltaLos Gatos, CASector: HardwareDevelops and licenses semiconductor technologies that enable a significant reduction in IC power consumption while maintaining performance.
TegileNewark, CASector: StorageOffers affordable feature-rich storage arrays that are faster and can store more data than standard arrays.
Tidemark SystemsRedwood City, CASector: SoftwareSpecializes in enterprise performance management applications.
TintriMountain View, CASector: StorageDesigned from the ground up for flash and virtualization, the VM-aware storage appliance delivers flash performance at disk prices.
Tufin TechnologiesBurlington, MASector: SecuritySecurity policy management for firewalls and routers enables customers to cut risks and time, and achieve continuous compliance.
TwinStrataNatick, MASector: StorageTwinStrata is an innovator in enterprise-class data storage, data protection and disaster recovery/business continuity solutions using cloud storage.
VaultiveNew York, NYSector: CloudOffers cloud data encryption solutions that enhance productivity and efficiencies of cloud computing while maintaining the data security, control and compliance advantages of on-premise computing.
VCERichardson, TXSector: Converged InfrastructureBuilds Vblock infrastructure platforms
VDIworksAustin, TXSector: VirtualizationProvides virtual desktop enablement and management software.
Veeam SoftwareColumbus, OHSector: VirtualizationSells solutions for data protection and virtual infrastructure management.
VeracodeBurlington, MASector: SecurityThe Veracode cloud-based platform provides the fastest, most comprehensive solution to improve the security of internally developed, purchased or outsourced software applications and third-party components.
VersaReportsAtlanta, GASector: SoftwareReportServer is a report server that works with any report designer, including Crystal Reports, DevExpress XtraReports and Telerik Reporting.
VidtelSunnyvale, CASector: CloudProvides high-definition and standard-definition videoconferencing on-demand on a monthly subscription basis or a pay-as-you-go fee.
ViewfinityWaltham, MASector: SoftwareCreates privilege management and application control solutions.
Virtual BridgesAustin, TXSector: VirtualizationVirtual Bridges VERDE combines online, offline and remote branch VDI solutions to offer anytime, anywhere access to virtual desktops.
Virtual InstrumentsSan Jose, CASector: VirtualizationVirtual Instruments develops solutions for Infrastructure Performance Management for customers' physical, virtual, and cloud computing environments.
VKernelAndover, MASector: VirtualizationVKernel vOperations Suite, an enterprise-class performance and capacity management solution, uses predictive and realtime analysis to simplify monitoring, capacity planning, reporting and chargeback.
VMTurboBurlington, MASector: VirtualizationOffers Virtual Appliances for the management, optimization and automation of virtual infrastructures.
WanovaSan Jose, CASector: VirtualizationProvides turnkey desktop-as-a-service software.
WhiptailWhippany, NJSector: StorageOffers flash-based Solid-State storage array.
YubicoPalo Alto, CASector: SecurityThe YubiKey is a one-time pad supplied as a USB device that generates passwords and sends them to PCs as keyboard characters.
ZendeskSan Francisco, CASector: SoftwareProvides an integrated on-demand helpdesk--customer support portal solution based on Web 2.0 technologies.
ZertoBoston, MASector: SoftwareOffers enterprise-class disaster-recovery and business-continuity solutions for virtualized data centers and cloud environments.
ZettasetMountain View, CASector: SoftwareDelivers a fault-tolerant and highly available solution for massive data aggregation built on Hadoop.
ZscalerSunnyvale, CASector: SecurityZscaler provides policy-based secure Internet access for any employee, on any device, anywhere via a global cloud service.