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The fifth and final of the new channel offerings targets Oracle ISVs, who will now be able to stage their applications using Oracle as a platform-as-a-service (PaaS). How it works is that Oracle's roughly 10,000 ISVs that certify with Oracle through its databases, middleware, Java and other products will now be able to take on-premise applications and launch them directly from the Oracle cloud.
"This is a huge deal," Oracle’s Althoff said. "Every development cycle, an ISV has a choice. The choice is well, do I take the leap and turn my on-premise app into a service, or do I invest in more functionality that makes my solution more competitive. We're adding incrementally to their solutions. We think we're rapidly going to become the most interesting company for people to partner with in this space."
One category to watch, Althoff added, is the number of traditional VARs investing in software development practices to make themselves more ISV-like and own the customer spend on applications.
"The smart ones are doing it," Althoff said. "We would welcome more VARs investing in this category."
Oracle stated back in May that this year's OpenWorld show would be more partner-focused, something many partners took to mean a doubling down on Oracle's channel strategy and the expected cloud-focused programs.
But according to Althoff, Oracle has also made substantial headway in other areas such as the SMB segment, for which it released an entry-level scalable tape system over the summer, and the recruitment of channel partners from archival Hewlett-Packard.
"We've successfully recruited their top 10 partners all in the last three months," Althoff said. "We have more offers, we have a broader set of products and a compelling value proposition."
Overall, said Althoff, Oracle in the past year grew from 20,000 to 25,000 partners, and about 40 percent of Oracle's revenue goes through the channel now. Getting that to 50 percent isn't out of the question, he said, but the actual percentage of revenue is more a factor of whether Oracle acquires and integrates new products that better serve its global 2000 accounts or make more sense for customers served by the channel.
Rick Whiting contributed to this story.