Email this article   Print article 


Tech Data: We'll Win Customers Back Without Price War

By Scott Campbell
November 20, 2012    5:21 PM ET

Page 2 of 2

Tech Data will not seek to win back that business through pricing, though Dutkowsky said the distributor did do just that for a brief period over the summer.

"I will tell you we're not going use that method. We don't want to be the low-price provider. We believe our value proposition of service, tech support and credit has more value. We are historically not the low-cost provider, and we don't want to be that," he said. "Over the summertime, for some products and some period, we may have drifted into being a low-cost provider, but we committed to regain customer confidence with value as opposed to price."

Meanwhile, Dutkowsky said that "anything mobile" is a hot category for Tech Data, especially smartphones and tablets.

"We sell every tablet we can get. We're anxious to see Windows 8 tablets come out. We expect to see Samsung, Hewlett-Packard, Dell and Lenovo. The tablet thing over the next course of the year could get redefined," Dutkowsky said.

On the desktop side, Windows 8 was not much of a factor in the third quarter and likely won't be in the fourth quarter, Dutkowsky said.

"Most of the big enterprise will buy a few machines and deploy in one department to see if productivity is there. It's different enough," he said. "It's not like going from Vista to Windows 7. It's different enough that it will be a more thoughtful rollout."

PUBLISHED NOV. 20, 2012

<< Previous | 1 | 2

To continue reading this article, please download the free CRN Tech News app for your iPad or Windows 8 device.
Related: Videos | Slide Shows | Comments

SHARE THIS ARTICLE

More Channel Programs

Recent Articles

5 Companies That Dropped The Ball This Week

For the week ending May 17, CRN looks at five companies that were either asleep at the wheel or just didn't make good decisions.

5 Companies That Came To Win This Week

For the week ending May 17, CRN looks at five companies that brought their 'A' game and made moves to beat out competitors.

The 25 Biggest Tech Companies On The Fortune 500

Each year Fortune ranks the 500 largest U.S. corporations according to annual revenue. See how the leading companies in the IT industry made out this year.

  More Slide Shows




Related Videos
Loading...