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NO. 4: LOOK AT YOUR COMPANY'S CORE COMPETENCIES AND HOW YOU CAN LEVERAGE THESE SKILLS TO HELP OTHERS
Companies are thinking about how to best invest in community, said Norris. "They are thinking about the role the employees play in the community, they are thinking about how they can help and serve on boards of nonprofits and how they can commit funds to nonprofits and focus all their solutions toward it."
"If you are in the technology space, can you train nonprofits on things such as coding or could you offer your skills and services to their organization?" said McPherson.
Companies need to consider whether their efforts are aligned with their business model. "A company needs to set the parameters and galvanize the intellectual property that it has and the brains of its employees," said McPherson.
No. 5: DON'T FORGET TO CONSIDER THE HIDDEN BENEFITS
Beyond giving back, there is upside for your organization. First, you are enhancing your reputation as a company and people are inclined to spend more on a product if they think the organization is helping the world, said McPherson. Another added benefit is a happier workforce that feels good about the work they are doing for you and the nonprofit. This can help also help with productivity, recruitment and employee retention. The added benefit: You have the potential to actually improve the bottom line, she said.
What's more, it can help motivate, recruit and empower a younger workforce. "Millennials are wanting to do more," said Norris. "The millennials want fast track leadership, and community engagement is an interesting way to satiate that desire. They can lead on these projects when they aren't quite ready to lead a project in the business. The result is that they are gaining confidence in their abilities or others have more confidence in their abilities."
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