Solution Provider Spins Out Dell Business To Create New VAR


Optio Data begins life as a Dell Premiere partner in the vendor's PartnerDirect program and has a 60,000-square-foot warehouse, logistics and integration center, according to the company. It also brings core competencies in private cloud infrastructure, data management and technology integration, with specializations in Dell's PowerEdge rack and blade servers, PowerVault, EqualLogic and Compellent storage products, AppAssure backup software, CommVault disk appliances and Dell PowerConnect, Force10 and SonicWall networking equipment, according to the VAR.

Many of those products were acquired by Dell over the last couple years, and the formation and eventual integration of a more complete solutions stack was another reason that Optio Data was launched, Optio Data's Stevens said.

"As they have been acquiring partners, as a reseller, you bring in not just an EqualLogic array, but Force10, Compellent, Quest [Software]. As a company, we have an entire solutions stack within the Dell corporate umbrella now," Stevens said. "This allows us to focus on the stack, and we can talk to any Cisco stack customer about Force10. We can take that [Dell] portfolio and bring it to any corporation."

Great Lakes has no intention to spin off any other companies based on vendor's business lines at this time, Stevens said.

PUBLISHED JAN. 10, 2013