Channel Veteran Convery Launches Consulting Business


Convery, a fixture at major industry partner events and a member of CRN parent UBM Channel's XChange partner conference advisory board, said he was excited about helping other partners succeed in what is a treacherous time in the channel as partners move to adopt the new cloud computing business and technology sales model.

"It's a tough time out there in the channel today," he said. "VARs are in survival mode. Most solution providers don't have a dedicated resource focused on vendor relations and marketing. They just don't know how much money they are leaving on the table by not leveraging partner programs and vendor relationships. You need to know the front-end and back-end programs and rebates and where to get the biggest bang for the buck and what impact it will have on the P and L [profit and loss statement]. That's where I can help."

Daher credited Convery with making Denali a major brand locally and globally. "When John Convery joined Denali Advanced Integration back in early 2007, Denali was referred to as the 'Pac [Pacific] NW [Northwest] Best kept secret in IT','" wrote Daher in the email. "Over the past six years John's efforts have been instrumental in driving the 'Denali' brand across the U.S. and globally. He helped drive living 'Above the Rest' in everything he participated in. Now six years later Denali Advanced Integration is a secret no more!"

Among some of the high-profile awards that Denali captured under Convery's watch were several CRN Fast Growth awards, 2011 SP500 Community Service Award, HP 2010 Community Innovation Award and HP's 2009 Americas Partner of the Year.

Convery also was the driving force behind a number of high-profile events for Denali including customer roundtables with former HP CEO Mark Hurd, now president of Oracle; a local business session that featured the Gates Foundation and former Microsoft executive Jeff Raikes; and Denali's much-loved annual charity golf outing and annual University of Washington Husky Customer Appreciation event.

Convery said he sees a need for strategic advice and practical sales and marketing insights within all three major segments of the channel: partner, vendor and distributor. "It's not about fancy PowerPoints," he said. "It's sitting down with the members of the channel community and talking about what they are doing today and what they can do better in the future, providing counsel and advice based on my 30-years-plus experience in the channel."

"I love what I do!" said Convery, who is in the process of building his new company's website and can be reached at john@johnconveryconsulting.com. "I'm looking forward to giving back and helping the channel succeed."

PUBLISHED FEB. 8, 2013