Actifio Unveils Partner Programs, MSP Opportunity


For the rest of 2013, the company's channel road map will include working closely with MSPs and channel partners and utilizing its new channel programs to continue bridging the connections between partners and cloud delivery vehicles, said Actifio's McClurg.

"Our client's expectations about adopting new solutions are changing; enterprise technology now needs to be both radically simple and incredibly agile," said McClurg. "We recognized this trend early and are enabling our channel partners to work together with Actifio's Service Provider ecosystem to come together to deliver hybrid cloud copy data management services."

According to Andrew Gilman, senior director of global marketing at Actifio, MSPs and large enterprises are two main focuses for the company.

"For better or for worse, cloud and MSPs haven't spent a lot of investment in engaging, enabling and creating a partner ecosystem and that's where Actifio steps in," said Gilman. "There is technology being delivered from both sides of the equation, where the VARs can bring the trusted advisor relationships to provide solutions and MSPs can take advantage of Actifio's relationship with our channel partners."

McClurg said the importance of the channel for Actifio is reaching the next level. The company, which was founded in 2009 and scored $50 million in venture capital funding earlier this year, has talked openly about its desire to go public and become a major player in the storage market.

"For a 4-year-old company, you can tell this company is built by veterans in the storage industry" said McClurg, "and we're ready to close out the strong year."

PUBLISHED JULY 24, 2013