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Kodak is hoping a new venture will carry on the company's iconic brand.
Eastman Kodak last week exited Chapter 11 bankruptcy and spun off Kodak Alaris, which will focus on document and personal imaging. The new company was acquired by Kodak's UK Pension Plan (KPP) and is the latest part of Eastman Kodak to be sold or spun off following the company's Chapter 11 filing in early 2012.
Eastman Kodak will continue its commercial printing business, while Kodak Alaris will take over digital scanner hardware and software. While preserving the brand name, Kodak Alaris will additionally focus on developing its strategy and working with the channel, said Russell Hunt, regional general manager of Kodak Alaris for the U.S. and Canada.
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"Our independence allows us to be more nimble and quick in our decision-making," said Hunt. "We have a transition of new thinking, to be able to be more responsive to the marketplace with our programs and, for the sale cycles, to be more responsive to the end user through the channel."
Dolores Kruchten, president of Kodak Alaris' Document Imaging Division, said the company is made up of two divisions, including document imaging and personalized imaging.
"The personalized imaging is the consumer side, kiosks, film and event imaging business, while document imaging will be focused, as we have been, on scanners, production and distribution," said Kruchten.
In addition, Kodak Alaris is broadening its focus in software and will introduce two new available platforms, Info Activate and Info Insight, said Kruchten.
According to Kruchten, Info Activate focuses on Microsoft SharePoint and enables users to catalog and retrieve documents. In comparison, Info Insight is more of an enterprise-level software that makes multisource information such as email, social media and documents available for customers, said Kruchten.
"We now have a product that enables those Microsoft users to capture and catalog paper and electronic documents, like an email, to integrate paper and electronic images to one system," said Hunt.
Howard Gross, president of eBizDocs, a document management and imaging solutions provider based in Albany, N.Y., said the new Kodak Alaris company and its products will be beneficial to his business.
"We can be focused on our verticals strategically with the new company," said Gross. "The new software would allow me to provide my users a single stream; they don’t have to have three different products from three different manufacturers."
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