|VARCommerce's Steve Gay|
Channel-focused software developer VARCommerce has enhanced its application aimed at helping solution providers manage nearly every aspect of running their business with QuickBooks integration and a new module for quickly creating e-commerce sites for customers.
The enhancements, unveiled at the recent Synnex Varnex conference, expand the software's reach into a solution provider's operations, said Steve Gay, managing partner for Dublin, Ohio-based VARCommerce.
"From quote to order entry to e-commerce to delivery of products, VARCommerce streamlines a VAR's entire process," Gay said.
VARCommerce is owned by the same people who own Strategic Sourcing, a Dublin, Ohio-based solution provider that originally developed the software, Gay said.
VARCommerce, which in 2012 was launched as part of Synnex's One IT platform for running a solution provider's entire business, has at its core modules for customer relationship management, operations, quoting and a storefront. Around this core is the ability to interface with third-party providers of accounting, CRM, professional services automation, lease, credit, content development, and distribution services solution providers require, Gay said.
New to the VARCommerce application is integration with Intuit's QuickBooks small business accounting system, which Gay said is one of the most common accounting applications used by solution providers.
Also new is a complete platform for helping customers build custom e-commerce websites, said Ben Montello, senior solutions architect for VARCommerce. "The reseller can create custom store sites for each customer with customized logos, different featured products and even different pricing," Montello said. "The storefronts can allow specific users to see an entire catalog, or only the products they are authorized to see." Montello said the storefronts also integrate with software from Bainbridge Island, Wash.-based Avalara, which automatically adjusts the tax rate according to the destination of the shipment.
The new additions to VARCommerce help enhance its differentiation in the market from other applications commonly used by solution providers, said Jeff Bohlig, a principal at Compar, a Minnetonka, Minn.-based solution provider serving SMB, enterprise and public-sector customers.
"VARCommerce has e-commerce and accounting capabilities," Bohlig said. "We can manage the customer process from cradle to grave, from quoting to producing invoices to billing, and place orders with distributors like Synnex."
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