Having the new e-commerce capability for building custom sites for clients, including catalogs for their internal customers, is an important tool, Bohlig said.
"We want to build highly customized offerings for our customers who have standards for how they want to offer products," he said. "For instance, a government organization may want to give its users a choice of two notebooks from three vendors. We can then add PDFs and technical information to go with the choices."
The new custom e-commerce sites for internal and external customers are a huge opportunity for solution providers, said Brittani Von Roden, director of marketing and communications at Erb's Technology Solutions, a Cedar Rapids, Iowa-based solution provider.
"There are three million SKUs available for the e-commerce sites," Von Roden said. "You can really be creative in what you want your business to do. You can develop catalogs, and add special bundling. It helps partners compete against companies like CDW and Insight."
While the e-commerce function is product-focused, there is room to make services a central component of a deal, Von Roden said. "The software provides for banner advertising and sidebar advertising, which could be used to expose a list of solutions," she said.
VARCommerce replaced three different platforms Erb's previously used to handle the various aspects of its business, Von Roden said. Erb's uses it to manage orders and leads, including tracking leads to marketing campaigns, as well as manage deal registration, she said.
The new integration with QuickBooks is also important, Von Roden said. "Lots of small businesses use QuickBooks," she said. "That's why VARCommerce decided to integrate with it. VARCommerce is good at acting on feedback."
While VARCommerce is part of the foundation of Synnex's One IT platform and received its initial market push from Synnex's Varnex council, the software also integrates with the sales systems of other distributors, including Ingram Micro, Tech Data and D&H.
PUBLISHED DEC. 2, 2013