Last month's IPO for Barracuda Networks is giving the storage and security vendor, which has been losing money for the last few quarters, the chance to open up on its business practices and plans for the future.
And all those practices and plans are aimed at the channel, said B.J. Jenkins, president and CEO of the Campbell, Calif.-based company.
"About 100 percent of our sales are through the channel, including up-front subscriptions and renewals," Jenkins said. "If a partner goes out of business, we'll find another to take over an account. We view the channel as an extension of Barracuda's sales and services activities."
Formed originally as a security appliance vendor, Barracuda in 2009 acquired Yosemite Technologies to expand its offerings into the storage market. Jenkins, a former EMC executive, took the reins at Barracuda about a year ago.
Barracuda's IPO shows how the company has matured, said Lynda Mellor, vice president of marketing at VLCM, a Salt Lake City-based solution provider and Barracuda partner.
"The IPO gives them more exposure, which helps us sell their products and services," Mellor said. "Barracuda has always been a big name in the market, and the IPO will help us."
For its Nov. 6 IPO, Barracuda raised about $84 million, somewhat shy of its October expectations of raising $100 million. The company opened that day at $18 per share, and jumped to over $22 per share on its first trading day, and as of Tuesday morning it was trading at over $24 a share.
Revenue for Barracuda, according to the company's prospectus, grew $142.1 million in fiscal 2011, $160.9 million in fiscal 2012, $198.9 million in fiscal 2013, and $114.1 million for the six months ending Aug. 31.
However, the company went from a profit of $3 million in fiscal 2011 to $600,000 in fiscal 2012, followed by a loss of $7.4 million in fiscal 2013 and a loss of $4.6 million for the six months ending Aug. 31.
Jenkins said the losses stem from the fact that Barracuda's revenue is based on a subscription model, and that the company is cash-flow positive, with $41 million in cash generated in the last year.
NEXT: Focus On Subscriptions
Barracuda depends heavily on subscriptions. According to its prospective, 69 percent of its revenue for the six months ending Aug. 31 came from 190,700 active subscribers, down from 71 percent of revenue for the same period a year ago. The company has a renewal rate of 93 percent in fiscal 2013, up from 89 percent in fiscal 2011.
Despite the losses, the company in the last 18 months has invested in business that Barracuda's Jenkins said will help accelerate the company's growth. Those investments include R&D, which Jenkins said resulted in seven major product releases in the last 12 months.
Customers don't closely watch the financial numbers from a company like Barracuda, VLCM's Mellor said. "The main thing in this industry is word of mouth," she said. "If a product is doing well, that's what counts."
On the channel side, Barracuda has over 5,000 channel partners globally, Jenkins said. Synnex has been Barracuda's primary distributor, but the company in October expanded its distribution reach with the addition of Arrow.
Going forward, Barracuda is looking to take advantage of its storage and security offerings by creating what Jenkins called "Barracuda shops," which are customers who purchased three or more of the company's products.
Jenkins said there are currently about 5,500 customers considered to be Barracuda shops, up from about 1,000 such customers three years ago.
Mellor said VLCM's customers include a few who only have Barracuda in their data center. And, she said, with new offerings from Barracuda, the number of Barracuda shops could grow.
"But some products may overlap with what we're selling from Hewlett-Packard," she said, referring to VLCM's primary vendor partner. "HP has such a breadth of products, we often may not offer similar products from other vendors, including Barracuda. For security, we rely on Barracuda. But when it comes to storage and backups, we have other offerings.
PUBLISHED DEC. 10, 2013