Endpoint security startup Bromium is expanding its North American channel presence by enlisting Canadian solution providers to help deliver offerings across a broader market and continue growing as a “channel-friendly” company.
The Cupertino, Calif.-based company said Thursday it added partnerships with the Herjavec Group and Scalar, both of Toronto, to its network of about 100 solution providers.
The channel expansion comes as Bromium, which launched in 2010 and came out of stealth mode two years ago, is seeing growing interest from the Canadian market, said Bromium Vice President of Global Channel Sales Jarrett Miller.
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"Canada has ramped up faster than any region in the U.S. in terms of activity," Miller said.
The partnerships with Herjavec and Scalar will help Bromium connect with customers across country lines, Miller said. The Herjavec Group, founded by IT entrepreneur Shark Tank TV star Robert Herjavec, and Scalar, an IT solutions integrator, will offer Bromium’s vSentry and LAVA enterprise solution products.
"Those are the partners who have really engaged and embraced Bromium," Miller said. "What they bring to the partnership is, from a Bromium perspective, they bring knowledge of their customers and understand which one of their customers have an advanced malware project and which ones of the customers understand the problem and are trying to address that. They validate Bromium to their customers."
Bromium's technology uses "hardware-isolated microvirtualization" to locate, isolate and delete malware on computers, as compared to other products that merely detect and report a problem, Miller said.
“When you open a webpage, or anything on your computer from the outside world, … it could be corrupted. It might have a virus. If you open that task from the outside world, the second you close it, it disappears,” he said. “Nothing can remain on your system. … Nothing can persist.”
Miller said he’s seen some other companies starting to go in this direction with their security efforts, but the complexity of developing such technology has deterred others from jumping on board.
“It’s about defeating the attack, not detecting the attack,” Miller said. “Detection is the way it’s been done forever. Now we have a better way to do it.”
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