Lisa Kart, Gartner research director, the most dramatic changes are in enhancing customer experience, especially in transportation, healthcare, insurance, media and communications, retail and banking, according to a Gartner release.
Kart said she’s also seeing an increase in using big data to develop information products.
“This is especially true among IT vendors, government and manufacturing," she said, with organizations in those industries looking to monetize data.
Gartner also reports less than 20 percent of all data warehouse implementations can truly be considered "leading" as additional proof that adoption is still early.
PUBLISHED OCT. 1, 2014