Soonr Inks Distribution Deal With Nuvotera To Boost Workplace File Sync Product

Soonr expects to nearly double its North American channel partner base after inking a distribution agreement for its file sync and collaboration product with distributor Nuvotera.

Nuvotera, Costa Mesa, Calif., said at the IT Nation conference Friday that it selected Soonr Workplace over a dozen other competitors as its exclusive offering in the file sync space to its SMB customers.

Soonr is hoping the Nuvotera partnership will help it expand its North American reseller network from 100 partners to 150 or 200 partners, Soonr CEO Ahmet Tuncay told CRN.

"Nuvotera will make a big difference," Tuncay said.

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Nuvotera will be Soonr's first scalable distribution partner in North America, and it will handle the lion's share of channel activity, Tuncay said. Soonr will maintain a direct relationship with more specialized or niche solution providers, he added.

[Related: Soonr Launches File-Sharing-Service Channel Offensive]

Soonr Workplace offers everything from file sync and share and remote access to data loss prevention and endpoint backup, Tuncay said. Soonr also offers far more security than consumer-facing file hosting services such as Dropbox and is designed to meet compliance and regulatory requirements.

"We are the right solution for security-conscious businesses," Tuncay said.

Leonard Dimiceli, general manager of Nuvotera, formerly known as Spam Soap, told CRN he thinks Soonr Workplace is the most exciting product the distributor has launched in the past two years.

"Seventy five percent of the chatter at my (IT Nation) booth was about file sync collaboration, and we literally launched it a day before," he told CRN.

Many of Nuvotera's 1,500 channel partners expressed an interest in Soonr during IT Nation and requested product demos, Dimiceli said.

End users can purchase Soonr Workplace as a monthly subscription, Tuncay said, with the basic plan costing $10 per seat each month and the expanded plan costing $20 per seat each month.

Alternatively, customers that sign up for an annual subscription will receive a 10 percent discount, Tuncay said.

Solution providers reselling Soonr Workplace receive a standard discount of 30 percent, Tuncay said, as well as additional points for deal registrations.

NEXT: Why Soonr Workplace is Sticky for MSPs

From Dimiceli's perspective, Soonr has done an exceptional job in selling directly to the North American enterprise and mid-market space, landing clients such as AT&T and Rogers Communications. But the vendor has failed to gained traction in the SMB space due to a lack of salesforce and account management resources.

That's where Dimiceli said Nuvotera comes in, tapping into its experience over the past two years taking products with low brand awareness to the SMB market.

MSPs and VARs will benefit from the stickiness of Soonr Workplace, Dimiceli said. Once years of archived files have been amassed in Soonr's cloud, migrating to a different file sync provider becomes an arduous undertaking.

"This is a way to retain an account, to really get your claws into an account," Dimiceli said.

Soonr is most valuable in verticals with a largely mobile workforce that needs to access company materials on the go such as construction, health care or retail, Tuncay said. Paperwork-intensive fields – such as mergers and acquisitions – also benefit from Soonr's searchable, index-able virtual file service.

In the real estate market, Soonr's mobile app shortens the timeframe for an agent uploading text, photo video and spreadsheet content from an open house from three days to 10 minutes.

Dimiceli said cloud collaboration through Soonr Workplace can lower infrastructure costs for smaller companies with many office locations.

Mindcore, a Montville, N.J.-based solution provider, discovered Soonr Workplace at IT Nation and said its centralized management console and alerting process represent an upgrade over its their current file sync and collaboration offering.

"It really seems to be more of a complete package," said Matt Rosenthal, Mindcore's CEO. "We have more control and there are less surprises."

Rosenthal asked a Nuvotera representative Friday for more information on Soonr Workplace, and expects Mindcore to eventually make it the company's go-to file sync and collaboration product.