MTC Performance, a sales incentive software solution provider with a specialized focus on channel programs, has announced an expanded partnership with Ingram Micro around the release of its fourth generation of sales incentive solutions, Vendor Manager Pro and Channel Manager Pro.
The Schaumburg, Ill.-based company's latest promotion with Ingram Micro will allow the heavyweight distributor to leverage Vendor Manager Pro by managing and promoting multiple channel sales incentives on a custom-designed, centralized platform.
"Ingram has been our client for six or seven years. We're announcing a dramatically enhanced promotion that will be expanding out in a channel-facing way," MTC Performance CEO and founder George Kriza said. "Ingram is a fantastic partner and client because they're very clearly the number one player in the high technology space, one with vast resources and vast reach. When you think about their vendor community and their channel community, it really plays to all the strengths we built into our platform."
MTC's Pro Series software solutions give large distributors such as Ingram Micro – which can maintain hundreds of vendor or manufacturer relationships – the chance to better connect with their internal sales teams and channel members by consolidating incentive programs, adding approval cycles and standardizing incentive methods.
"An essential element of Ingram Micro’s success revolves around partnerships we have built – important relationships with other businesses that support our mutual success," Sandy May, Partner Shared Services VP for Ingram Micro, said in a statement. "Motivating our internal teams, along with creating new incentive opportunities for our business partners, is also critical to our success."
The fourth-generation Pro Series products feature an improved, modernized user experience and interface that includes participant- and administrator-facing dashboards, analytics and business intelligence features. The platform can also support "hundreds" of different styles of promotions without the need for custom coding, which can significantly reduce the time companies need to coordinate and launch an incentive program.
"It's just like the Swiss Army knife of a platform," Kriza said. "It is extraordinarily flexible. We find that it's very rare that we have to resort to additional customization."
A company of about 30 people, MTC Performance was founded in 1994 and became one of the first incentive providers to focus exclusively on software solutions. The first generation Pro Series software was launched in the mid-2000s and has since been warmly received by MTC's clients, many of which are Fortune 1000 and growing mid-market companies.
Across all clients, the company has processed $250-500 million in incentive payments through its software platforms. The automation element of what Channel Manager Pro and Vendor Manager Pro both provide – along with the attached flexibility, speed, control, and centralization – have been key drivers for the growth of MTC's solution offerings, Kriza said.
"There is a trend toward incentive automation. More and more components of channel business are automated – co-op, MDF, content management and channel resources," he said. "There's definitely a push into broadening out the solution. There are various ways we can approach certain components of that. Our focus has been very channel incentive-specific."