MapR Technologies Launches Top-Tier Channel Program To Recruit, Enable Systems Integrators


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Big data platform developer MapR Technologies is expanding its channel partner initiatives with a new Elite Premier program for the company's global and regional systems integrator partners.

The main focus of the new Elite Premier program, part of the company's larger MapR Converge Partners program, is to recruit and enable systems integrators to work with the vendor's MapR Converged Data Platform, said Geneva Lake, vice president of worldwide alliances.

"Systems integrators are becoming a more critical part of MapR's business," Lake said in an interview with CRN, noting that the company began a push to recruit systems integrators last year.

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"We really need to make sure they understand the product and how to implement it. It's very important for us to have that high-quality, high-performing group of systems integrators."

The MapR Converged Data Platform integrates Hadoop, Spark and Apache Drill with a real-time database, event streaming and other capabilities for running big data applications. The company, based in San Jose, Calif., competes with Cloudera and Hortonworks in the Hadoop/big data platform arena.

MapR currently works with one global systems integrator and is developing enablement plans with two more. Lake said MapR would probably cap the number of global systems integrators in the program at three. The vendor is working with about 10 additional boutique, regional and super-regional systems integrators and is looking to recruit more, especially in geographies and vertical industries where the company doesn't have a presence.

Some systems integrators focus on implementation work while others provide additional services or have consulting practices in areas such as business analytics and business process management. Enabling them with the proper training and resources is key, Lake said, because projects incorporating the MapR Converged Data Platform tend to be complex.

Through the Elite Premier program systems integrators will be offered comprehensive training on MapR's software, including a boot camp training session on installing and deploying the product.

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