Cloud business applications provider Intermedia has purchased AnyMeeting, a provider of web conferencing, video conferencing and webinar services to broaden its fast-growing unified communications portfolio.
The Mountain View, Calif.-based company, No. 194 on the 2017 CRN Solution Provider 500, said Irvine, Calif.-based AnyMeeting's capabilities would integrate into the Cloud Voice solution Intermedia currently provides. The 14-person company was founded in 2011 and has more than one million registered users.
Intermedia has, until now, licensed Skype from Microsoft to fulfill its web conferencing needs, but found that third-party integration opportunities were limited, according to Michael Gold (pictured), Intermedia's CEO. As a result of the deal, Gold said Intermedia will be able to tightly integrate AnyMeeting and will have greater control and management over its user interface.
"Unified communications is a big part of our future, so this is really the missing piece that we've now addressed," Gold told CRN.
The offering should help expand both revenue and margin for Intermedia's more than 6,500 active channel partners thanks to a broader set of functionality and integrated collaboration capabilities. More than 80 percent of Intermedia's business comes through VAR, MSP, distribution or telecom partners today, which is up from approximately 70 percent just a year ago.
AnyMeeting has until now expanded rapidly through viral and social promotions by offering a two-month free trial, according to founder and CEO Costin Tuculescu. As a result, Tuculescu said the company hasn't built up much of a traditional sales or marketing discipline.
Plugging AnyMeeting into a channel model will provide a much more expansive business opportunity, Tuculescu said, as the company shifts away from "freemium" services and toward business-grade features around recording and sharing PowerPoints and movies within a conference setting.
"We felt it was time to partner up and become part of that journey," Tuculescu said. "The stars aligned, and now we are one."
Integration work around the AnyMeeting portfolio is underway, with the first offering expected to be available early next year. Other features on AnyMeeting include screen sharing, presentation and video sharing, recording, and integration with more than 400 applications, according to Intermedia.
The first phase of integration work will focus on making AnyMeeting's available to channel partners through Intermedia's interface, Tuculescu said, enabling solution providers to resell the capability to end customers with just a few clicks in the online portal.