SMB/Midmarket Opportunities

  • Overnight Sensation
    Ocean Computer Group Inc., a Matawan, N.J.-based solution provider, has carved a nice niche for itself supporting clients in the New York and Philadelphia markets. But sometimes even the best and most established VARs field a request they haven't seen before.
  • Strong Demand Reaps Healthy Margins
    The economy might be somewhat sluggish, but many IT solution providers are still reporting relatively healthy sales of IT products and servicesand#8212;and particularly strong demand for newer technologies such as virtualization and unified communications. Those are among the findings of Everything Channel's 2008 Profitability Study, a random query of nearly 300 solution providers on a variety of topics related to IT and profitability margins.
  • Switchvox AA300 Targets SMBs
    Digium Inc., the maker of open-source VoIP gear based on Asterisk, released a new IP PBX, the latest in its portfolio to stem from the acquisition of Switchvox 10 months ago.
  • VAR's Voice: NAC
    Dan Thormodsgaard, director of solutions architecture at Fishnet Security Inc., based in Kansas City, Mo., gives a few tips for successfully getting into the NAC space.
  • Symantec: Don't Retreat
    When a company's stock is languishing, executives will often promise Wall Street and investors just about anything to lift shares, so it is not entirely surprising that Symantec used an investor conference to talk about selling more software direct to large customers. While the company stopped short of throwing the channel under the bus, it did wind up sending a rather confusing and confounding message to the market.
  • Ensure Your SMB Customer's Data Efficiently and Profitably
    Your SMB business customers rarely think about their datauntil there's a problem. They need to manage their business and you need to ensure their data and protect it from harm. Learn how to take your clients away from big data risks and move them onto the road to responsibility.
  • Boosting Managed Services Sales to SMBs
    Solution Providers understand the benefits of the MSP model but selling the concept to SMB customers is often an uphill battle. With a rocky economic outlook forcing customers to demand a quick ROI, now is the time to push managed services to SMB clients.
  • Vista Assurances?
    Microsoft last week did what a lot of partners were hoping it would do: go on the attack against those clever but shameless Mac ads that lampoon Vista.
  • No Margin = Good?
    The software business is beginning to sound a lot like the hardware business.
  • 13 Emerging SMB Software Vendors
    For a different take on SMB software, solution providers should check out these up-and-coming SMB software vendors from CRN's 2008 Emerging Vendors list.