Hewlett-Packard is looking to expand its executive sponsorship program to 400 partners worldwide later this year, according to Thomas Jensen, vice president of worldwide channel sales for HP's Printing & Personal Systems Group.
The program currently serves 150 HP partners, and CEO Meg Whitman led the strategy behind the program.
"We've had an executive program for customers for a long time. She could see we could leverage that for partners," said Jensen.
The program requires sponsors to meet with partners at least four times a year, at least twice in person. The mentality fits in with HP's message that it wants to get closer to partners, and Jensen said the attitude is permeating throughout the company.
“We have a totally different momentum,” said Jensen.
Jensen also said it's "crucial" to continue working across all areas of HP's broad portfolio. "We're really driving one HP, one message."