How To Separate Truly Disruptive Technologies From The Posers

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In today’s market, everyone wants to be adisruptive force. But actually overturning the apple cart is about more than just labeling a technology.

’You’ve probably come across a lot of Internet journals, articles that talk aboutdisruptive innovations. And people use the term on a regular basis now,’ said Spencer Nam, senior research fellow at the Clayton Christensen Institute for Disruptive Innovation.

Nam saidthe term ’disruptive’has ’been hijacked,’ and when many new technologies enter the market claiming to be disrupters, ’it turns out that that is not quite the case.’

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According to Nam, three variables determine whether a solution is truly disruptive. First of all, ’disruptive innovation is based on some sort of enabling technology."

’Second, you need a business model that is different from the common model,’ Nam said.

’Finally, disruptive innovation has to be within the confines of a network that facilitates the solution to actually work.’

That means that a solution can’t be a disrupter unless there’s a built-in ecosystem around the solution.

’A train is not useful unless you have railroads, a smartphone is not that useful unless you have the Internet,’ he said.

’You actually need a network that will allow us to impact the market in the way that it’s going to impact the cost and the access points.’

PUBLISHED AUG. 21, 2015