IDC: What's A Product Innovation Platform, And Why Does It Matter?

A product and innovation survey of manufacturers conducted by IDC found that for 52 percent of respondents, the ’big vision’ for product life-cycle management is to be ’best in class in product innovation.’

’So, how do you support that with technology?’ asked IDC Research Manager Heather Ashton. ’One of the ways we’re seeing is what IDC calls the product innovation platform.’

’It really is a unified, global product design system that’s designed to bring in all the different areas where innovation is coming from,’ Ashton said. ’So that’s mechanical, electrical and software engineering, but it’s also access for audiences that are outside the organizations contributing – customers even.’

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Increasingly complex and smarter products have driven the need for the product information platform, which now needs to connect with enterprise data to enhance innovation and collaboration.

While it’s an overall system, according to IDC, it’s really a ’number of IT assets as a opposed to one big monolithic platform.’