Veeam Aims To Use Managed Service Provider Relationships To Compete With AWS


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As reported on CRN, Veeam has launched a massive recruitment program for cloud services partners, backed up by more than $200 million in investments. Veeam President and COO Peter McKay explains that getting more partners to move their customers to the cloud is critical to the company's long-term success. 

"The best scenario for us is that partners pick this up, we enable them with partners like SingleHop and iLand that have built this business, and we join them together." He explains that AWS and Azure are very successful cloud platforms that "are not going anywhere anytime soon."

McKay sees Veeam's market advantage coming from the relationships that partners have with customers in vertical industries and specific regions. These managed service providers have built very specific cloud programs, he said, and Veeam is eager to help them succeed.

"Not only have we enhanced our technology to help them make more money as business, drive DR as a service and backup as a service, but we also believe that the way we've packaged and priced our offering has made it financially advantageous for everyone who chooses to join."

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