Email this article   Print article 


Oracle's Ellison: Amazon Is Cloud Computing, Salesforce.com Ain't

By Rick Whiting
September 20, 2010    9:08 AM ET

Amazon's Elastic Compute Cloud (EC2) service meets Oracle CEO Larry Ellison's definition of cloud computing while Salesforce.com does not.

In a preface to introducing Oracle's new Exalogic Elastic Cloud server, Ellison, in his opening keynote to the Oracle OpenWorld show Sunday, attempted to define cloud computing. Ellison has been outspoken in his belief that the term "cloud computing" is a widely abused phrase that's ill-defined and applied to a broad range of information technology.

"People use the term 'cloud computing' to mean many different things," Ellison said. "I find it confusing -- I think a lot of people find it confusing. Is it rebranding, rebirth or true innovation?"

Ellison said the term is sometimes applied to specific applications and other times to platforms. That led to a comparison of Salesforce.com and Amazon's EC2.

"Amazon is the company that really popularized the term 'cloud computing,'" he said. EC2 is a platform for application development and execution, he said, is elastic in that capacity can be added when needed, and is virtualized.

Salesforce, which bills itself as the cloud computing company, "is really only one or two applications that run on the Internet," Ellison said. While Salesforce offers the Force.com development environment for building cloud computing applications, Ellison dismissed it as a proprietary system "for doing little add-ons or little interfaces to Salesforce's applications. But it's really not a platform."

He went on to say that Salesforce is "not elastic" and has "a very weak security model." And while cloud computing generally means paying for resources on an as-needed basis, he said Salesforce bills according to the number of users, not the amount of usage.

Overall, Ellison concluded, Amazon EC2 is cloud computing, Salesforce is not.

That's won't go over well with Salesforce founder and CEO Marc Benioff, an ex-Oracle executive who touts his company as the cloud computing leader. Benioff is slated to speak at Oracle OpenWorld on Wednesday, albeit in the Novellus Theater in Yerba Buena Park and not the Moscone Center where much of OpenWorld is being held.

Ellison said Oracle's Exalogic system, which is designed to serve as a cloud computing platform or what Ellison called a "cloud in a box," follows the same philosophy as Amazon's EC2 service, although it can be used for building public or private cloud systems.

To continue reading this article, please download the free CRN Tech News app for your iPad or Windows 8 device.
Related: Videos | Slide Shows | Comments

SHARE THIS ARTICLE

More Cloud

Recent Articles

10 Intriguing Product Updates From Google I/O 2013

CRN takes a look at some of the key ways Google intends to influence the way we do business and enjoy our free time. A number of product rollouts and updates were made at I/O 2013. Here are the most intriguing.

8 Tips For Successful Cloud Migrations

Successful cloud migrations don't merely focus on changes in technology; they are also focused on the comfort levels of both people who are familiar with the new technology as well as those who might be slightly apprehensive about the forthcoming changes.

9 Key Concerns That Block Cloud Sales

The benefits of the cloud are heavily touted by cloud providers and the various types of channel partners with which they work. But a number of stumbling blocks still remain. Channel partners outlined for CRN some of the objectives they hear most often.

  More Slide Shows




Related Videos
Loading...