VARs Play Critical Role In Cloud Computing Sales Explosion


When it comes to cloud computing, the IT channel is the go-to source, according to a recent CompTIA study examining the growth of the cloud computing market.

According to the research, more than half of the end users CompTIA surveyed said they plan to make their cloud computing purchases from a third-party services provider defined as a VAR, solution provider or other channel organization. CompTIA surveyed 542 U.S.-based end users, influencers and solution providers as part of its study "Cloud Computing: Pulling Back the Curtain."

Additionally, CompTIA found that among customers with the largest planned investment in the cloud over the next 12 months 60 percent of them will turn to the channel as their source for cloud solutions and services, versus 40 percent of end users who said they plan to buy cloud solutions and services direct from vendors.

"The good news for IT channel companies is that customers want to use them as a source for their cloud computing solutions, more so than vendors, consultants or self-service options," Carolyn April, director, industry analysis said in a statement. "The smart solution provider will become the de facto expert on the benefits the cloud can bring; not just cost-savings, but ways that moving IT to the cloud can advance their customers' business objectives."

Along with finding that the channel will be the leader in cloud offerings, CompTIA's study also revealed that over the next year cloud solutions and services will continue their growth momentum. The study revealed that 72 percent of end-user organizations plan to increase the number and types of cloud services they use over the next 12 months. Meanwhile 64 percent of them plan to boost their investment in cloud solutions by more than 5 percent in the coming year.

 

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