Google CEO: VARs Are 'Fundamental' To Search Giant's Strategy

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Google Chairman and CEO Eric Schmidt said that solution providers are "fundamental" to the search giant's strategy of bringing technology breakthroughs to businesses of all sizes.

Google partners, meanwhile, said the search giant's strategic focus on the channel is paying off in dramatic sales gains for them.

In a brief interview with CRN after an appearance at the MIT Media Lab in Cambridge, Mass., Friday, Schmidt said that the company's strategy to reach billions of users depends on solution providers.

Asked about Google's channel strategy, Schmidt pointed to the company's Google Apps product line. "Look at our Google Apps products and look at what we are doing for small business. We have everything that [solution providers] need now," said Schmidt.

Allen Falcon, CEO of Horizon Info Services, a Westborough, Mass.-based solution provider and Google partner, said his Google Apps and Google Postini services focus propelled a 350 percent sales boost in the third quarter of 2010 versus the third quarter 2009.


Next: Services Google Is Not Able To Offer

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