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HP: Dell, IBM New Cloud Strategies Too Late, Lack Openness

By Andrew R Hickey
April 14, 2011    4:00 PM ET

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As Dell and IBM dive headfirst into the market, Harr said HP has already cemented itself into the cloud computing space. Harr highlighted sets of products and services that HP unveiled in January and are available now, while Dell's and IBM's new cloud products await release.

HP's currently available cloud offerings include its CloudSystem turnkey enterprise private cloud; its hybrid Cloud Service Automation offering; and its Cloud Maps service that optimizes applications for the cloud. HP also offers its Enterprise Cloud Services for Compute, which comprises server, storage, network and security and bundles them to be consumed as a service.

"We're delivering on the cloud now, and not just future state, like these other announcements are," Harr said.

Harr said HPs goal is to help customers transform their environments to leverage the cloud, but stepping back the company takes a realistic approach that "not all apps belong in the cloud" he said. Still, HP sees hybrid cloud being the model going forward.

"We do actually believe the future is hybrid," Harr said. "It's not a one-size fits all."

Following up on HP's big cloud push in January, its cloud plans continued to take shape less than a month ago when new HP CEO Leo Apotheker broke his and HP's silence and shared HP's cloud vision. HP vowed to stage a three-pronged cloud assault. First, the company plans to help customers transition to the cloud and build cloud infrastructures; it is working on a cloud platform; and is building an open cloud marketplace and prepping a cloud ecosystem.

Apotheker made the bold proclamation that HP will be the cloud leader, and its competitors will fall short.

"All of us need a trusted partner to navigate this new world which we see is here...," Apotheker said at the time. "Who but HP could deliver this leadership?"

Harr added: "We will be a very strong public cloud provider."

With HP's upcoming full public cloud service provider play, an enterprise-focused pay-as-you-go cloud; a PaaS offering the help developers build new cloud services; and the upcoming open cloud market place where third parties deliver cloud services, Harr said HP differentiates itself from its rivals with a story of openness.

"We want to help resellers add the V [value] back into VAR," he said, noting that HP's open cloud plans promote the additional of services and white label capabilities through the upcoming open cloud marketplace. "We want to be very cooperatively working with our partners."

Harr said that HP's openness is a major difference in the cloud battle with IBM and Dell. For example, he said, IBM is offering a single stack, where components can't be intermixed, while HP promotes best of breed cloud systems.

Next: Dell, IBM Speak Out On Cloud Strategies



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