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Many cloud solution providers said the Amazon outage is a cautionary tale and customers will stay put while entertaining the idea of making the leap to another cloud provider. Still, some Amazon customers are fed up with the lack of communication and have brought their outrage to Amazon user forums. One user called the service updates throughout the outage inadequate.
"Also a note to the Amazon customer service team. If you are going to post something, posting [sic] something meaningful or some sort of useful bit of information not just regurgitated and vague automated replies that just makes us even more confused and hopeless. Understand that this is a major outage and lots of us are losing money because of the downtime and VERY LIKEY to switch cloud providers once this is resolved!"
And while the outage, and the subsequent radio silence from the cloud provider, hasn't sparked a mass exodus off of Amazon and to its competitors, some industry experts said it could open the door for other vendors swoop in and poach unhappy Amazon customers.
"This particular outage is a huge opportunity for other vendors," said Brian Fino, managing director of Fino Consulting, a New York-based consulting firm. "It really drives home the fact that there are a lot of cloud vendors out there. Those who may have been on the fence about Amazon may reconsider."
The lack of a response from Amazon will also prove beneficial for cloud solution providers who are able to offer cloud services and support that a company like Amazon cannot, answering the pressing cloud support conundrum. Fino said solution providers will be able to play a bigger role in helping clients select which cloud vendors fit best in their environments. It will also educate users to ask cloud support questions up front.
"They'll want to know what happens. Who do I call if there's an outage?" he said.
Michael Kirven, co-founder and principal of New York-based cloud solution provider Bluewolf, said Amazon's outage raise the issue of cloud support and cloud users require a provider they can reach out to with questions and concerns, even if there isn't an outage.
"They need to partner with a firm they can get on the phone and talk through issues with," Kirven said, adding that "If you're going to stake your infrastructure on it, you need a throat to choke."