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Personal Cloud Services Move From Hype To Reality: Survey

By Andrew R Hickey
August 11, 2011    1:01 PM ET

Page 2 of 2

And while Funambol found that personal cloud services have moved beyond hype and into reality, the research dovetails on a recent report of from The NPD Group which found that the majority of consumers aren't familiar with the term or concept of "cloud computing," despite using some sort of cloud service. The NPD Group found that only 22 percent of consumers in the U.S. are familiar with the term "cloud computing."

Still, cloud computing has crept into daily life. With a host of television commercials focusing on cloud computing services from myriad vendors, and cloud computing getting mentioned on major television programs.

This week cloud computing was the focus of Stephen Colbert's "The Word" segment on his Comedy Central comedy news show The Colbert Report.

In the segment, titled Head In The Cloud, Colbert joked that cloud services from Apple, Google and Microsoft make it unnecessary to remember any data, now that it can all be stored in the cloud.

"Nation, these days, you know, we live in a 24/7 connected society that's so busy it may soon upgrade to 25/8 …" the host quipped. "Nowadays, I can chat online, listen to a podcast and order groceries all while looking at photos of kitten war criminals."

Colbert joked that he will now keep all of his data and personal information -- including his favorite food -- in the cloud and will no longer waste time and energy remembering those facts.

"There is now a way we can handle all of the data that modern society crams into our sense-holes," he said.

"[W]e stubbornly insist on keeping data in the old skull-drive," he added, pointing to his head. "This is totally unreliable."



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