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And while Paquet said Google's Motorola Mobility acquisition won't initially launch G-Apps Masters into the mobile device game with tablets and smartphones, that could easily change as the market evolves. Paquet said Google Apps resellers are starting with Google Chromebooks and with Motorola in the picture the move to smartphones and tablets might not be far behind.
"As the maturity develops in the next two to three years we'll be in a different position with mobile," he said.
Google partners said that Google's Motorola merger also gives Google a competitive edge in the mobility space, which is currently dominated by Apple.
"With both Apple directly controlling manufacturing and Microsoft having exclusive influence on Nokia hardware I'm sure Google felt that to ensure continued success of Android for next generation mobile devices they had to own more of the value chain," SADA's Safoian said.
With the acquisition, Google also gains more weapons in the mobile patent war, a battleground where Google is currently under fire from Apple, Microsoft and Oracle as the vendors seek to gain a competitive advantage. On the conference call announcing the acquisition, Motorola Mobility CEO Sanjay Jha said Motorola Mobility had more than 17,000 patents and more than 7,500 pending patents.
"I'm glad Google is getting aggressive about defending 'bogus patent claims' from Apple, Microsoft and Oracle," said Michael Cohn, marketing vice president for Atlanta-based Google cloud provider Cloud Sherpas. "Android certainly has potential to be the de facto standard mobile operating system, and this acquisition will help Google advance that mission. Google partners like Cloud Sherpas that are customer focused and committed to the concept of open platforms will benefit by default."
Paquet added that Google not having to jump through patent channels by acquiring an established player will help spur rapid innovation and the marriage of software and hardware will be a victory for the entire market, not just the key players.
"The innovation that will come out of the Motorola-Google marriage will have a positive impact across the industry," he said.
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